Google IS your friend. But it is also pretty intrusive.
It tracks where you have been AND what your searched for.
And it's all about hitting you with ADS that you might be interested in.
So YOU need to take advantage of this. Google isn't as big as it is without this actually working.
Not all businesses need web sites and not all businesses need Google, but if you have got a product or service to sell, give us a call and lets see what part of the market you are missing out on.